Great bit of national coverage

I’ve been sorted through some old files and found this coverage from the Financial Times 2012.  As a London Headshot Photographer, I was asked to give my opinion on the subject.

‘When an online picture is worth a thousand clicks’.

I recently found an article I featured in.  Back in 2012 in the Financial Times. I was interviewed by the Financial Times to discuss the importance of professional images being used on social networking sites.  I made the grade and the feature, as well as my quotes, made into the paper.

The key point of the piece is that just as there’s a huge difference between a quick snap taken on your camera phone and a professional image, there’s also a vast difference between a competent image taken by a professional and an image that is able to capture who you are.

As is quoted at the end of the piece, looks really are secondary. People want to get an idea of your personality and anyone can look good in a photo. You want to look like the kind of person they’d like to do business with.

This is a subject I’m so passionate about and that’s one of the reasons why I set up my pop-up studio.  Everyone, whatever their business size and spend, can have a really great photo to show the corporate world who they really are.

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Have a great day. J