Did you know that potential customers are far more likely to trust your business if you have a photograph of either yourself or your team on your website? Great photography for websites is so important if you want to engage with clients looking to use your services.
Research shows that photographs of people – as opposed to things, details, illustrations – really do build trust in a business. And not just that. There’s is a big difference between a ‘stock person’ (a shot of someone your company has bought from a stock photography website) and a shot of the ‘real genuine person’ or people in the business.
If you’re hiding behind a stock image or a logo, what are you hiding from?
Basically, when potential clients find your website they make a judgement and they ask themselves ‘is this a business I can trust to deliver?.
So it’s little surprise that as a corporate photography business we provide photography for websites. Of course we get it, we’ve been telling people this for years but what makes us so happy is when we see businesses really getting it too!
Large internationals who have a Contact The Team page without a single headshot on it are starting to get their image in order.
And the fabulously go getting ‘one man bands’ are amazing at it. They know that often what marks them out from their competition isn’t price or location. The point of difference is them. It’s their personality and their personal brand which will make the difference.
That’s why photography for websites is so important when it comes to attracting potential clients. Images build trust and through trust comes loyalty. And who’s going to say no to a loyal customer base?
A note on the images in this post.
The images in this post are from a 1 hour shoot we did with The IT Service for their new website. We covered off all team headshots, organised a team portrait and we got a range of stock images to pepper their website with personality. Just the three images shown give what could’ve been a dry, word-heavy site a healthly dose of personality. We gave them over 60 images in total. We whizzed through the shots in record time and it’s great to see that they’ll be used!